You can’t put a price on the importance of marketing. Whether you’re a political party fundraiser or a fresh start-up company, you can only achieve your goals with good marketing: it’s a fact. Right now, one of the major keys is SMS marketing – sometimes referred to as text marketing.
SMS marketing is incredibly simple. It’s the process of communicating with audiences via text message, whether you’re promoting new products, company news, updates, or anything else in-between.
You won’t be surprised to learn that SMS marketing is very effective, which is why so many businesses use it. However, if you’re new to the world of SMS marketing, you’ll likely feel a little overwhelmed. After all, there’s a lot for you to learn. Therefore, you should check out these SMS marketing tips and tricks to boost your success.
Get help from SMS marketing experts
Most businesses aren’t knowledgeable about SMS marketing, which is why it’s an excellent idea to get the best possible help from Tatango. If you’re a political group or a business simply looking to promote your brand, Tatango can provide you with game-changing SMS marketing software, which will enable you to send mass text messages to your customers, clients, and supporters.
When you conduct SMS marketing campaigns, it’s important to be human. What this means is that your texts shouldn’t be robotic or too financially motivated. Otherwise, people will pick up on this and won’t engage with your texts. Therefore, make sure your SMS campaigns have a human element, primarily through the discourse you use. Your texts should emit friendliness and warmth and should make it clear that you have your audience’s best interests at heart.
Focus on call-to-actions
The ultimate purpose of SMS campaigns is to achieve a goal. For example, to gain $10,000 in donations. The best way to do this is through effective call-to-actions, which are the prompts that make people take action.
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You get the idea.
The better your call-to-action, the more chance you have of success. It’s that simple!
Grow your phone number database
SMS campaigns are pointless if there are only a handful of recipients. Your ultimate goal should be to send mass texts out to thousands of different people, which you can only do by growing your phone number database.
You can gain phone numbers in various different ways, such as by offering free trials – like Netflix has to Indian users – for services that require phone numbers to opt in.
Include photos and videos
Sometimes, you will be able to include media – such as photos and videos – in your SMS marketing. This is a great way to spruce up your content and make it appealing to a wider audience – especially younger generations. However, make sure not to go overboard with the media you use, as it’s key to find the perfect balance.
Avoid lengthy paragraphs
Lengthy paragraphs must always be avoided in SMS messages, as they’re a one-way ticket to deletion. Customers prefer short and snappy messages that get to the point and don’t waste their time. Make sure to bear this in mind when crafting your messages.
Implement links to your social media profiles
For an extra marketing boost, implement links to your social media profiles (and website) at the end of your SMS messages. If recipients are interested, they’ll click the links, and you’ll grow your online audience even more. From Facebook to Twitter, make sure to link your main platforms.