Search Engine Optimisation (SEO) is one of the most important strategies you can employ to help boost the traffic to your site and, if you’re running a business, help to boost profits too! In fact, with so much competition in the marketplace, SEO is becoming increasingly more integral.
This is statistically proven as well, as research Gitte Lindgaard explains ‘users make up their
opinion of a site ‘within 50 milliseconds’ . So, whether you’re running a business or a blog, we have constructed a beginner’s guide to get you up to speed and get as many visitors to your website as possible. If you are struggling to do SEO for your website, you can always hire a professional like SEO Liverpool to do it for you.
Research
If you aren’t particularly savvy with technology or the internet, it is important that you take the time to really research the ins-and-outs of SEO and what is require to improve website traffic. There are countless blogs, podcasts, and videos available for free online that focus on internet marketing and SEO.
Make sure you fully educate yourself on how to implement SEO on your website in order to deliver the best results.
2) Specialist Advice
If you are stretched for time or would rather have a professional take the reins, then it may be worth employing the help and advice of an SEO specialist. Many SEO specialists work on a freelancing basis and will be able to provide specialist technical support in order to optimise your website’s potential.
3) Understand SEO Principles
SEO can be highly complex and multi-faceted but, at its core, is a set of principles that are fairly
simply to get your head around. SEO is mainly focused on:
- Using keywords and phrases repetitively in your website’s copy
- Using effective titles and headers
- Linking websites, videos, and other media
- Using specialist and quality links throughout your site
Above all else, creating a positive and reliable reputation on major search engines so your site is able to appear highly in rankings.
4) SEO Vs. Internet Marketing – But What’s The Difference?
When first starting out with SEO, it is likely you will come across various technical terms and
internet jargon. The biggest confusion often lies in the difference between SEO and internet
marketing. Many think these terms are interchangeable but, in fact, a distinction should be made
between the two.
SEO refers to the specialist tools used to optimise website traffic and rankings on search engines.
Alternatively, internet marketing is more of an umbrella term that refers to all aspects of creating,
implementing, and managing a website.
Although, it is important that SEO and successful internet marketing work alongside each other in order to deliver the best results. If your team focuses on only SEO or internet marketing then other aspects of your website, and its wider success online, may suffer.
Overall, SEO is an excellent way of harbouring more traffic to your site. With a successfully
managed and constructed website that focuses on SEO, you will also be able to develop a good
reputation online. A positive reputation that promotes your site and business as reliable,
informative, and up-to-date.
